I mailed the letter to about 30 publishers and got 13 responses. No one bought the book, but one publisher did offer to publish it for royalties only (no advance), which I declined. That book was the forerunner www.jianli-sky.com of this one.
Writers often say, "I don't like writing, but I like having written." That's how many of us feel. Writing can be hard work. Don't take it lightly, and don't feel bad if you can't write a high-impact marketing letter in half an hour. Neither can professional copywriters! Writing is a profession, like rocket science. Don't expect to learn or perfect it overnight.
Don't copy someone else's letter
Take these letters as samples and modify them to fit yourself, but don't copy them verbatim(逐字地). I've found that people who copy someone else's letter seldom get a good response, regardless of how good the letter is. Be original.
It would be easy to take the letters in this collection and use them word-for-word. That would be quick, but probably not effective. Your letter has to be "you." It should sound like you, feel like you, read like you--because you have to follow it with a phone call, or answer questions about it.
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