9. Enclose a response form to increase your response.
10. Remail the same letter to the same people two or three times. Repetition often helps.
11. Don't mark letters "Personal and Confidential," unless there's a solid reason why they can't be opened by a secretary. If the letter is persuasive enough, it will get through.
Give yourself time
You can't expect to produce an exceptional document overnight. Letter-writing is actually harder than resume-writing because you're starting with a clean slate. In resume-writing at least you have your background--which is definite--to work with. In letter writing, you start with nothing. Letters can be about anything. That's why they're so difficult.
I once took a class called "How to Market a Book." The class focused on writing query letters to publishers to get a book contract. The course lasted six weeks and met for two hours each week. I spent several hours per week on homework--staying up all night several nights--and the end product was a one-page sales letter to publishers. Lots of work for just one letter.
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